These Colors Don’t Run™
Burn proof.
Since July 4, 1776, these colors have never run.
A flag built to stand its ground. Every TCDR flag is sealed with our Flame Guard System before it leaves our hands, so the colors your family raises are made to resist the fire meant to bring them down.
Protected by the TCDR Flame Guard System.
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”In Congress · July 4, 1776
Why we make them
A flag that won’t go down easy.
We’ve all seen it. The flag torn from its pole, trampled underfoot, set alight while the cameras roll. Each time, something in us burns with it. The same cloth that draped the coffins of heroes and rose over Iwo Jima, treated like it means nothing.
It means everything. It flew over the men who signed their names in 1776 knowing it could cost them their lives. It is the promise we make to our children, that the freedoms handed to us will be handed to them.
So we made a flag that stands its ground. Treated to resist the flame. Built to be raised on your porch, on your truck, off the stern of your vessel, on the wagon taking your family to the park, and in the room where your kids grow up. A quiet answer to anyone who would see it burn.
These Colors Don’t Run™. Neither do we.
Unalienable
Life
For the families who raise this flag and the children who will carry it forward.
Unalienable
Liberty
Paid for in 1776 and every generation since. Ours to honor, never to surrender.
Unalienable
The Pursuit of Happiness
A porch, a boat, a wagon full of kids headed to the park. A flag that flies through every season.
The Collection
Two flags. One oath.
Each one sewn in America, tagged TCDR and sealed with Flame Guard.
Founders’ Drop · Coming soon
The TCDR Lincoln
Preserve the Union. Now armored.
Our first limited drop, and the only TCDR flag with armor: the flag Lincoln fought to keep whole, sealed with Flame Guard and built around a Level IIIA bullet-resistant panel. Made in small numbers, offered first to the people who stood with us from the start.
- Level IIIA armor, sewn behind the stripes
- Early access reserved for TCDR Founders
- Every TCDR Original owner is a Founder
- Limited run, numbered and made in the USA
Buy a TCDR Original and you’re on the list. We’ll email Founders before the Lincoln goes on sale. See what Level IIIA stops.
The TCDR Flame Guard System
Sealed before it ever flies.
Anyone can sell you a flag. A TCDR flag is a statement: these colors were made to stand their ground. Every one is sealed by hand with our Flame Guard System, so when you raise it, you know it won’t go down easy.
Sewn
Annin Nyl-Glo nylon, made in the USA and tagged TCDR.
Sealed
Hand-finished with the Flame Guard System and cured before it ships.
Kept
Weather wears every seal. Re-seal each season with Flame Guard spray.
TCDR Flame Guard
Keep the Oath
A flag is a promise you keep. Re-seal your colors with Flame Guard to keep them protected through sun, storm and every Fourth of July. Works on any flag you fly.
$25 every 3 months · skip or cancel anytime
Founders’ Drop exclusive
Level IIIA, behind the stripes.
Armor is reserved for the TCDR Lincoln. We sew an 11 × 14 in Level IIIA soft armor panel into a pocket behind the flag.
| Round | Type | Test velocity | Level IIIA |
|---|---|---|---|
| 9×19 mm | Full metal jacket | 436 m/s | Stops |
| .357 SIG | Full metal jacket, flat nose | 448 m/s | Stops |
| .44 Magnum | Semi-jacketed hollow point | 436 m/s | Stops |
| 7.62 NATO | Rifle, full metal jacket | — | Does not stop |
Protection covers the panel area only. Level IIIA is rated for handguns, not rifles. Armored flags are sold to adults 18 and over who may legally own body armor, and cannot ship to New York or Connecticut.
These Colors Don’t Run™
“Our Lives, our Fortunes and our sacred Honor.”
Fifty-six men pledged everything to this flag in 1776. Raise one that’s made to last as long as their promise.
Raise your flag